Graphic Design
Graphic Design
Senior Expedition
Full design for Synergy+, an imaginary place that helps athletes with both fitness and mental health. It includes the logo, social media designs, and other marketing materials to show how the brand works across different platforms.
Year :
2026
Industry :
Health and Wellness
Client :
Briar Cliff University
Project Duration :
1 Year
Experiences from Class
This project focused on creating a brand for Synergy+, a facility that helps athletes improve both their physical and mental health. I designed a full brand identity, including a logo and logotype that could be used on apparel and social media. I also created ideas for marketing materials like social media posts, business cards, brochures, and posters to promote services such as training programs, mental health support, and youth camps.
I used what I learned in classes like social media and data visualization to build a strong foundation for this senior project. By applying my skills in typography and graphic design, I was able to turn those classroom lessons into the professional display you see here in the gallery.
What I Learned
Through this project, I learned how to build a strong and consistent brand across different types of media. I improved my ability to design for multiple audiences, including younger athletes, high school students, and adults, while keeping the visuals simple and clear.
I also gained experience creating marketing materials that communicate different services, like training and mental health support, in an easy-to-understand way. This project strengthened my understanding of branding and how design connects to a message.
Conclusion
The Synergy+ project highlights my ability to take a concept and turn it into a complete brand system. From logo design to marketing materials and campaign ideas, I was able to create a consistent look and feel across all platforms.
This project shows my growth as a designer and my ability to create work that is both creative and purposeful. It demonstrates how design can support a business while also connecting with a larger community.
More Projects
Graphic Design
Graphic Design
Senior Expedition
Full design for Synergy+, an imaginary place that helps athletes with both fitness and mental health. It includes the logo, social media designs, and other marketing materials to show how the brand works across different platforms.
Year :
2026
Industry :
Health and Wellness
Client :
Briar Cliff University
Project Duration :
1 Year
Experiences from Class
This project focused on creating a brand for Synergy+, a facility that helps athletes improve both their physical and mental health. I designed a full brand identity, including a logo and logotype that could be used on apparel and social media. I also created ideas for marketing materials like social media posts, business cards, brochures, and posters to promote services such as training programs, mental health support, and youth camps.
I used what I learned in classes like social media and data visualization to build a strong foundation for this senior project. By applying my skills in typography and graphic design, I was able to turn those classroom lessons into the professional display you see here in the gallery.
What I Learned
Through this project, I learned how to build a strong and consistent brand across different types of media. I improved my ability to design for multiple audiences, including younger athletes, high school students, and adults, while keeping the visuals simple and clear.
I also gained experience creating marketing materials that communicate different services, like training and mental health support, in an easy-to-understand way. This project strengthened my understanding of branding and how design connects to a message.
Conclusion
The Synergy+ project highlights my ability to take a concept and turn it into a complete brand system. From logo design to marketing materials and campaign ideas, I was able to create a consistent look and feel across all platforms.
This project shows my growth as a designer and my ability to create work that is both creative and purposeful. It demonstrates how design can support a business while also connecting with a larger community.
More Projects
Graphic Design
Graphic Design
Senior Expedition
Full design for Synergy+, an imaginary place that helps athletes with both fitness and mental health. It includes the logo, social media designs, and other marketing materials to show how the brand works across different platforms.
Year :
2026
Industry :
Health and Wellness
Client :
Briar Cliff University
Project Duration :
1 Year
Experiences from Class
This project focused on creating a brand for Synergy+, a facility that helps athletes improve both their physical and mental health. I designed a full brand identity, including a logo and logotype that could be used on apparel and social media. I also created ideas for marketing materials like social media posts, business cards, brochures, and posters to promote services such as training programs, mental health support, and youth camps.
I used what I learned in classes like social media and data visualization to build a strong foundation for this senior project. By applying my skills in typography and graphic design, I was able to turn those classroom lessons into the professional display you see here in the gallery.
What I Learned
Through this project, I learned how to build a strong and consistent brand across different types of media. I improved my ability to design for multiple audiences, including younger athletes, high school students, and adults, while keeping the visuals simple and clear.
I also gained experience creating marketing materials that communicate different services, like training and mental health support, in an easy-to-understand way. This project strengthened my understanding of branding and how design connects to a message.
Conclusion
The Synergy+ project highlights my ability to take a concept and turn it into a complete brand system. From logo design to marketing materials and campaign ideas, I was able to create a consistent look and feel across all platforms.
This project shows my growth as a designer and my ability to create work that is both creative and purposeful. It demonstrates how design can support a business while also connecting with a larger community.