Branding
Branding
Crazed Caddie Branding
Designed a clean, professional logo for a golf company that was used across branded merchandise, helping create a consistent and recognizable look for the brand.
Year :
2025
Industry :
Golf
Client :
Crazed Caddie
Project Duration :
2 weeks
Professional Experience
This was completed as a freelance project through Upwork, where I collaborated directly with the client to develop the Crazed Caddie logo and full brand identity. Using Adobe Illustrator, I designed the primary logo, logotype, and secondary icon assets, making sure the logo is flexible across print and digital software.
Client communication and feedback were managed entirely through Upwork, allowing me to meet deadlines efficiently while aligning the final file with the client’s vision and brand goals.
What I Learned
This project marked my first time creating a complete brand book from start to finish, designed in Figma for clear presentation and usability. The brand book included sections such as Logo Design Intent, Logotype Rules, Use of Logotype, Use of Secondary Icon, Placement, Typography, Colors, Logotype Misuse, and Logo Misuse.
During this process, I improved my understanding of brand consistency, visual hierarchy, and requirements while also learning how to transform a logo into a scalable brand system.
Conclusion
The Crazed Caddie branding project showcased my ability to manage a freelance design workflow, from concept to final delivery, while maintaining clear communication and meeting client deadlines.
The final brand book demonstrates how the logo system functions across real-world use through mockups including a golf bag, golf polo, golf accessories, and the side of a building. This project reflects my growth in brand identity design and my ability to deliver professional, client-ready assets within a freelance environment.
More Projects
Branding
Branding
Crazed Caddie Branding
Designed a clean, professional logo for a golf company that was used across branded merchandise, helping create a consistent and recognizable look for the brand.
Year :
2025
Industry :
Golf
Client :
Crazed Caddie
Project Duration :
2 weeks
Professional Experience
This was completed as a freelance project through Upwork, where I collaborated directly with the client to develop the Crazed Caddie logo and full brand identity. Using Adobe Illustrator, I designed the primary logo, logotype, and secondary icon assets, making sure the logo is flexible across print and digital software.
Client communication and feedback were managed entirely through Upwork, allowing me to meet deadlines efficiently while aligning the final file with the client’s vision and brand goals.
What I Learned
This project marked my first time creating a complete brand book from start to finish, designed in Figma for clear presentation and usability. The brand book included sections such as Logo Design Intent, Logotype Rules, Use of Logotype, Use of Secondary Icon, Placement, Typography, Colors, Logotype Misuse, and Logo Misuse.
During this process, I improved my understanding of brand consistency, visual hierarchy, and requirements while also learning how to transform a logo into a scalable brand system.
Conclusion
The Crazed Caddie branding project showcased my ability to manage a freelance design workflow, from concept to final delivery, while maintaining clear communication and meeting client deadlines.
The final brand book demonstrates how the logo system functions across real-world use through mockups including a golf bag, golf polo, golf accessories, and the side of a building. This project reflects my growth in brand identity design and my ability to deliver professional, client-ready assets within a freelance environment.
More Projects
Branding
Branding
Crazed Caddie Branding
Designed a clean, professional logo for a golf company that was used across branded merchandise, helping create a consistent and recognizable look for the brand.
Year :
2025
Industry :
Golf
Client :
Crazed Caddie
Project Duration :
2 weeks
Professional Experience
This was completed as a freelance project through Upwork, where I collaborated directly with the client to develop the Crazed Caddie logo and full brand identity. Using Adobe Illustrator, I designed the primary logo, logotype, and secondary icon assets, making sure the logo is flexible across print and digital software.
Client communication and feedback were managed entirely through Upwork, allowing me to meet deadlines efficiently while aligning the final file with the client’s vision and brand goals.
What I Learned
This project marked my first time creating a complete brand book from start to finish, designed in Figma for clear presentation and usability. The brand book included sections such as Logo Design Intent, Logotype Rules, Use of Logotype, Use of Secondary Icon, Placement, Typography, Colors, Logotype Misuse, and Logo Misuse.
During this process, I improved my understanding of brand consistency, visual hierarchy, and requirements while also learning how to transform a logo into a scalable brand system.
Conclusion
The Crazed Caddie branding project showcased my ability to manage a freelance design workflow, from concept to final delivery, while maintaining clear communication and meeting client deadlines.
The final brand book demonstrates how the logo system functions across real-world use through mockups including a golf bag, golf polo, golf accessories, and the side of a building. This project reflects my growth in brand identity design and my ability to deliver professional, client-ready assets within a freelance environment.